To grab the interest of any potential buyer, you need to ensure you have created an enticing ad. Listings without photos of your dress, listings with too many different font styles and sizes or with a minimal (or completely bare!) dress description – none of these ads will help sell your wedding dress. Ensure you upload your allocated quote of photos - which should be as clear and detailed as possible. Bear in mind that the first photo you upload is the one that is the “thumbnail” photo and the one that will appear first in any search results – make sure it is the best photo of your dress! We recommend that you use a full length front and back photo, a front and back close-up and use the remaining photo for any other interesting detail, or to show any marks, or perhaps dress tags etc. Stock photos should be avoided where possible, as not all designers allow sellers to use their stock shots.
Adding a title – be clear and precise ie: “Jenny Packham Leila, size 10, new” rather than “Lovely white wedding dress” – use the allocated amount of characters to the full.
Add the measurements of your dress; not just “size 10”, but any relevant measurements such as chest/waist/hip and where possible, your actual measurements when you wore the dress. Include info of any alterations and if they can be re-adjusted.
It is important to add your height and the height of the heels you wore so as to save any timewasting on either side – not all dresses can be altered extensively as the line of the dress could be spoiled when taking into account a large height difference between buyer and seller.
Talk about the fabric of the dress and any extra detail that might not be apparent from your photos; many sellers will write things such as “I felt amazing in my dress and received so many compliments“– but without adding any other relevant info such as why the dress was comfortable, the detail in the fabric or on the bodice, etc, etc.
Mention if your dress has been dry-cleaned or not – if not, have you checked the cost to do so?
Will you post the dress – if so, who pays and how much will it cost?
Are you being realistic about the selling price? It is better to sell your dress sooner rather than later because it was overpriced initially and you have had to keep reducing it and now it is no longer in a current collection. If you get an offer for your dress but it is too low, try and negotiate to keep the buyer’s interest. If that fails, re-assess the selling price and reduce a little to entice another buyer.
Be clear and honest about any damage or marks – where possible, get an assessment and price to repair any damage. Many buyers will not be deterred about marks on the underneath of a used dress but it is still worth mentioning.
It takes just a few seconds for a potential buyer to lose interest in your ad and often they will lose interest because you haven’t given them the info they want to know quickly and they can’t be bothered/are too busy now to email and ask – they just go and look at the same dress that is being sold elsewhere, or look for a similar alternative, so don’t waste an opportunity to keep a potential buyer interested in your item!
Don’t forget to exercise caution when selling any item online – have you read the tips on our “Selling Safely” page?